startup case study
Beurer x El Global
introduction
Beurer, a century-old German company specializing in wellness, beauty, and medical products, aimed to enter the medical aesthetic market, focusing on hair removal. To gain a competitive edge, Beurer partnered with El Global, a leading developer of medical aesthetic devices
Beurer's Challenges
aesthetic experience
Beurer had no prior experience in the medical aesthetic industry, posing a challenge in navigating this specialized market
pressure
Shareholders imposed a strict deadline to develop and launch the IPL device before the end of the fiscal year
US & UK market
Beurer is unfamiliar with the product development process in the US and UK, including R&D, government approvals and last-mile distribution
El Global's Approach
Results
100%
El Global met Beurer's timeline
1
award won in UK & US
37%
less spent than if done in-house
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