startup case study

Beurer x El Global

introduction

Beurer, a century-old German company specializing in wellness, beauty, and medical products, aimed to enter the medical aesthetic market, focusing on hair removal. To gain a competitive edge, Beurer partnered with El Global, a leading developer of medical aesthetic devices

Beurer's Challenges

Lack of medical
aesthetic experience

Beurer had no prior experience in the medical aesthetic industry, posing a challenge in navigating this specialized market

Tight timeline
pressure

Shareholders imposed a strict deadline to develop and launch the IPL device before the end of the fiscal year

Limited exposure to
US & UK market

Beurer is unfamiliar with the product development process in the US and UK, including R&D, government approvals and last-mile distribution

El Global's Approach

01
Leveraging existing tech
By leveraging El Global's advanced, patented medical-grade IPL technology, which is the most advanced in the market, the necessity to invent new technology was eliminated, significantly reducing the time to market to align with Beurer's tight schedule and also providing Beurer with a substantial competitive advantage in the market.
02
Smooth and efficient working relationship
As a significant player in the German market, known for its bureaucratic processes, Beurer faced challenges in streamlining operations. However, LGlobal facilitated a smooth and efficient working relationship by establishing a straightforward process with detailed long-term planning and small milestones.
03
Not compersing on design
Beurer has historically dominated the market in affordable beauty and wellness products, prioritising functionality over design. However, understanding the significance of design in the medical aesthetic realm, LGlobal allocated a considerable amount of time to focus on design and testing. This strategic decision reflects their commitment to creating a standout device in the competitive market.

Results

100%

El Global met Beurer's timeline

1

award won in UK & US

37%

less spent than if done in-house

BEURER'S PERSPECTIVE ON COLLABORATION
"Facing a lack of tech experience, EL Global's partnership was invaluable. With their expertise, we not only met tight deadlines but also saved significant time in developing new technology, which could have taken years. This collaboration not only solidified our position in the industry but also paved the way for future innovations and partnerships."

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