startup case study

Sensica x El Global

introduction

In the competitive landscape of beauty technology, Sensica,
a leading tech beauty e-commerce brand operating in the US & UK, sought to disrupt the market with an innovative anti-aging device. 

Challenges

Technological Innovation

Developing a groundbreaking anti-aging device demanded cutting-edge technology and expertise beyond Sensica's internal capabilities

Regulatory Approval

Navigating the intricate terrain of government approvals and clinical trials posed a substantial challenge, potentially doubling the time to market

Standing Out

To stand out in a competitive market, Sensica needed a product that not only offered superior efficacy but also boasted a sleek design and user-friendly experience

Approach

01
Leveraging existing tech
El Global developed the DRF technology by addressing issues in traditional methods, ensuring superior heat distribution. El Global will utilize this technology, along with other innovations developed through significant investment, to ensure that Sensica's Sensilift becomes the most effective product available on the market
02
Streamlining Regulatory Approvals
Drawing on their deep understanding of regulatory requirements and government approval processes, El Global expedited the approval timeline for Sensilift by leveraging their own intellectual properties and established connections. By navigating the regulatory landscape efficiently, El Global shortened the time to market by 50% compared to traditional approaches.
03
Not compersing on design
The product's design and experience should be engaging, nearly astounding, yet effortlessly simple, maintaining a delicate harmony. With years of expertise, El Global excels in aligning brand language and values with market standards to achieve this balance

Results

50%

quicker time to market than anticipated

5

awards won in UK & US

43%

cost reduction compared to in-house projections

SENSICA'S PERSPECTIVE ON COLLABORATION
"El Global completely changed the game for us. Their expertise, dedication, and the seamless process they provided made our project a huge success. It was an eye-opening and transformative experience that set a new standard for us."

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